Redefined the survey comparison feature of Canvs.ai using by media leaders such as Neflix & Apple
Platform
Web app
Timeline
4 weeks
Team
1 designer, 1 project manager, 1 stakeholder, 1 business developer
My Role
Information architecture overhaul.
Content and UX writing
Designed core user flows and finalise UI.
Delivered dev-ready assets and supported rollout iterations
Overview & Goals
Canvs AI turns messy customer feedback into clear, actionable data for top brands.
Many of our users need to compare results across different campaigns, but they’re currently stuck "tab-hopping"—switching between multiple screens just to spot trends. It’s a clunky, frustrating process.
Our goal? Bring everything into one view. We’re making it easy to compare surveys side-by-side so users can see the full picture at a single glance.
Outcomes
85%
Positive Task Completion
24%
Increase in NPS (Net Promoter Score)
15 min
Average time save per report generation
I am frustrated to keep 5 browser tabs open to compare different surveys
The paint point reported by customers
Facilities for users
🖥️
See everything at once
They can't compare emotions, topics, and codes side-by-side.
🎨
Customize their view
They're stuck with pre-defined metrics and can't choose what they want to see.
📊
Conduct competitor analysis
Benchmark performance against rivals and gain strategic insights.
🧐
Analyze different user segments:
Understand how specific groups respond to different stimuli.
⚙️
Drill down easily
They can't filter results based on specific details like emotions or topics.
⛙
Combine different surveys
They're stuck looking at one survey at a time.
3 things to keep in mind
Dual-version feature
They're stuck with pre-defined metrics and can't choose what they want to see.
Curated selection of metrics
Present a curated selection of metrics that effectively demonstrate the user's most favorable outcomes across surveys.
Clarity with Metric Limits
Avoid information overload! Limiting upfront metrics prevents messy UI & overwhelmed users. Focus on presenting key data for a streamlined experience.
See in action
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Mobile app re-design for interpeter
Open for new opportunities
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