Increasing Engagement & CTR on NewsCorp Article Pages Used by 200K+ Readers Weekly
Platform
Mobile-first, scaled to desktop
Timeline
3 weeks
Team
2 UX Designers, Product Manager, Business Developer
My Role
Synthesising qualitative and quantitative research insights
Challenging business assumptions using evidence from user behaviour
Defining experience principles and prioritisation trade-offs
Leading the mobile-first UX and UI direction in Figma
Validating design decisions through prototype testing
Overview & Goals
NewsCorp’s S&C article pages serve ~200K+ weekly readers and contribute ~14% of subscriber web traffic. However, CTR on related content modules ranged between 0.003%–2%, indicating inconsistent engagement beyond the article.
The goals were to boost engagement after readers finish an article, increase clicks on related content, and build trust without adding more sponsored content or changing the article itself.
Challenges
The live article experience felt cluttered and directionless. 30% of users described the end-of-article section as “not useful,” and sponsored modules were often perceived as filler.
Business priorities emphasised actions like gifting, yet research showed 85% of users prioritised Share instead. Sticky actions were convenient but only noticed by 40% of users, limiting their impact.
Outcomes
65%
Users easily find “More Coverage” and related articles
80%
of users rated the end-of-article section as useful
66.7%
High intent to use the “Open in App” feature
100%
Positive feedback on sticky actions users.
Curious to know more? Keep read
Explore the full design process in the presentation below including EEAT analysis, key insights, how we iterated audited and did Unmod usability testing before launch.
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